The most exciting display for a Subaru fan at the 2012 North American International Auto Show in Detroit was the debut of the U.S.-spec version of the BRZ . It was highlighted on a rotating stage in the Subaru display. (The Japanese version along with a Super BRZ race car was unveiled at the Tokyo Motor Show in early December. This fun-to-drive sports car boasts a boxer engine, low center of gravity and a chassis designed for smooth handling.
This debut comes on the heels of Subaru of America, Inc. having its fourth year of record sales, despite the challenges from the tsunami and earthquake in Japan.
Observations From the Floor
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The industry seems to be taking a turn for the better as witnessed by the return of stunning automotive displays
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Alternative power as well as performance were emphasized around the show
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Our choice for most unique display of the show: lawn mowers with car-like features, including traction control and cupholders -- the first time lawn mowers have been displayed at the show
For more on the 2013 BRZ, go to the Subaru home page.
-- Ric Hawthorne
